iTunes Movie Rentals Available in HD

Posted on 15 January 2008 Tags: Feature, Hi-Def, iTunes

iTunes rentals
At Macworld today, Apple, Inc. unveiled the much rumored iTunes movie rental service. All of the major studios are on board, including Touchstone, Miramax, MGM, Lionsgate, Newline, FOX, Warner Bros., Disney, Paramount, Universal, and Sony. The initial library will include over 1,000 movies and will be available 30 days after the DVD release. You can watch the movies anywhere (on Macs, PCs, all current iPods and iPhones) and have 30 days to begin watching the movie and 24 hours to finish. At $2.99 for older titles and $3.99 for new releases and $4.99 for a limited set of HD movies, the prices are in line with other on demand services.

With the release of the rental service Apple has updated their Apple TV, calling it Take 2. The quality of the movies is said to be comparable to DVD for the standard rentals with HD movies now featuring Dolby 5.1 surround sound. The Apple TV also received a software update and is now a stand-alone product and can be used independent of iTunes. This with the new HD capabilities should make the Apple TV more appealing to home theater buffs. On aspect that was only briefly touched on is iTunes Digital Copy. On select DVD’s a free iTunes Digital Copy will be provided for personal use. When you insert a compatible DVD into your computer, the iTunes version transfers to your iTunes library, ready to watch or sync to your iPod, iPhone, or Apple TV.

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