Sony Ericsson Takes New Direction in Mobile Phone Design with Stylish New Offering

Make a statement without saying a word with the new Sony Ericsson Z555, which combines Gesture Control with a one-of-a-kind diamond design

LAS VEGAS –(Business Wire)– Jan. 6, 2008 Sony Ericsson today unveiled the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement. Sony Ericsson introduces Gesture Control, which maximizes the use of the imbedded camera, making ignoring a call or snoozing the alarm as easy as a wave of your hand.
Together with the Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth(TM) Headsets, HBH-PV708, HBH-PV770 and HBH-PV712.

“The Z555 is designed to reflect your look and attract attention,” said Sven Totte, Head of Style Marketing at Sony Ericsson. “We’ve created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance.”

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New Integration Enables Drivers to Search and Route to Local Businesses, Products, and Services, Plus Send Trips Wirelessly from PC

LAS VEGAS –(Business Wire)– Jan. 6, 2008 Magellan, the world’s fastest-growing GPS brand, today premiered its Maestro Elite 5340+GPRS connected auto navigation unit featuring Google Local Search that enables users to get deep, location-specific information on the go. Scheduled to ship in Q1 2008, the Magellan Maestro Elite 5340+GPRS will be the first GPS model to enable users to search for local events – from concerts to local library events – as well as local businesses and services. Magellan will be showcasing its new products in its booth at the 2008 Consumer Electronics Show booth (no. 31247) beginning Monday, Jan. 7, 2008.
Accessible on the Maestro Elite 5340+GPRS connected navigation device is Google’s real-time local search enabling users to search the Web for businesses in a specific neighborhood, providing detailed, Internet-based information about those businesses – not just the business name or category. For example, users can search for “Star Wars” and find “Target” and “JPM Comics,” among others, or get recommendations for the best banana cream pie near their point of reference. Users simply type in what it is they are looking for and Google displays relevant results around the user’s current location or a user-specified location.

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