Just what the hell Mercurial Vapor Shoes are I’m not sure. But Nike’s new ad pits Cristiano Ronaldo (wearing a pair) against the Bugatti Veyron. Man verses machine. Sounds silly art first until you see the short distance they’re racing, and the fact that they have to stop and run back (the Bugatti uses reverse). So maybe it is possible for a runner to beat a Bugatti.