This is one of those words were are going to end up hating. And it would seem Calvin Klein is at the root of it’s coming proliferation. I’m sure you’re familiar with the term ‘metrosexual’, the city dwelling, overly stylisticly fashion conscious ambiguiously gay male – you know, Ryan Seacrest. Well now we’ve got the technosexual. The definition of technosexual is someone who is a heavy user of the internet and emerging social networking, Web 2.0 and gadgets and gizmos – I guess. But how is a technosexual supposed to know if he’s technosexual if their isn’t a Wikipedia definition yet? Isn’t that where he’d look?

Is the new techno sexual phrase is really just a marketing spin by Calvin Klein to sell cologne and perfume – their new CKin2u fragrance – to the unwashed masses who spend 20 hours a day parked in front of their computer interacting with the word through blogs and social networking. These superusers don’t need fragrance, they never see anybody. Their computer’s can’t smell them, even if their neighbors can. Nothing like building a product market out of people who don’t actually need your product. Let’s see if this one works. What do you think technosexuals, need some cologne?